Lily a chinese womenswear brand launched a creative pop up store at shanghai s west nanjing road station.
Interactive fitting rooms zara.
Moving on to zara s latest initiative augmented reality.
Amazon develops virtual fitting room which will dress a version of you built from your social media photos to see if you like the look.
Clothing comes to life with ar.
Department store chain zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.
Zara recently opened a new store in soho their first one to feature the smart dressing room using rfid technology.
The store s dressing rooms were just as high tech with information screens embedded into mirrors that allowed customers to scan barcodes on items that then offered up multiple choices for.
Rolling out to 120 of its flagship stores worldwide customers inside and outside the stores can view ar activations through the zara ar app for ios and android store windows and in store podiums as well as.
Fashion chain zara has opened a pioneering new store concept at westfield stratford city in east london designed to integrate online and in store shopping.
Inside the fitting room customers can see on a touch screen the product information of the items they brought in all tagged with rfid as well as available sizes and colors.
At mirow we develop smart recommendation systems for fitting rooms based on interactive mirrors with touchscreens that allow customers to get recommendation.
App would scour a customer s social media photographs to.
In addition to the usual sections for women s men s and kids lines the store features a dedicated area for the purchase and collection of online orders with two automated collection points that can handle 2 400 orders.
The fitting room feature is also innovative and not something commonly seen on the high street mango is the only other example currently experimenting with it meaning that it could be a key differentiator amid stiff competition for zara.
